Let me tell you about the time I watched a sales team lose a $50,000 deal because of a simple data entry error. The account executive had been nurturing a lead from “Salesforce, Inc.” for three months. Meanwhile, marketing was sending campaigns to “Salesforce.com,” and customer success was working with “SFDC” records. None of these systems talked to each other because no one had standardized the brand name. The prospect got three different onboarding sequences, got confused about who they were actually talking to, and eventually went with a competitor who seemed more organized. This is not a unique story.…